Project:


HP Officejet Pro 8500a

The art of quality & finesse

Manifesting brand promise through top quality design

With groundbreaking new technology in wireless connectivity, HP came to us to design a web-connected printer that would reflect its status as a top quality business printer.

From extensive research to aesthetic direction positioning, we planned the cascading of design language across product lines into elements that convey premium quality. The printers have a poised look and refined language, exemplifying the quality and finesse of its range. They also boast full touchscreen controls with an app-friendly interface that is intuitive to use. Designed to be ergonomic, the touchscreen can be adjusted to different viewing angles to suit different users.

From design language to user interface icons, every detail was meticulously conceived to create the utmost user experience, giving excitement to the design while still maintaining HP's recognizability.