Accommodating rigorous requirements & turning them into results
HP's longstanding partnership with Orcadesign's has delivered award-winning products, catering to the printing needs of small and medium businesses. Launched in 2009, this printer series delivers quality print-outs and professional reliability.
We accomodated rigorous requirements from mechanical engineers, human factors specialists and marketeers, and led the creation of well resolved outcomes. We steered the client's design vision and ensured alignment at every stage of development. Our team balanced userbility considerations with mechanical constraints without compromising on quality and aesthetics. The printer's full color touchscreen was a first-of-its-kind in the business printing category. We designed content and color schemes with a fresh, new look consistent with the client's strategic objectives. From screen menus to individual icon designs, each function is expressed in the clearest way possible, ensuring seamless interaction between the user and printer.