Project:


Flipper MyPuppy

Adorable toothbrush holders to brighten the day

And entice children to brush their teeth

Consisting of ten adorable puppies -- each with their own distinct personality and quirks, this series has given kids a good reason to look forward to teeth-brushing time!

Building on the success of Flipper toothbrush holders, we were commissioned to design a new series of character-based toothbrush holders. These endearing puppy characters capture the unique spirit of each breed, enlivening and making the daily teeth brushing ritual enjoyable and fun. The designs were also carefully developed around manufacturing constraints, cleverly hiding visible partlines to bring out the best in each character. The adorable characters entice and encourage kids, making them look forward to the daily ritual of brushing while offering lasting antibacterial protection.