Project:


HP Officejet 7000 Wide Format Printer

Awards:


Good Design Award 2009

Pairing print quality with design excellence

Silent performance, harmonious aesthetics

HP's Business Printing Division commissioned us to design a wide format business inkjet in line with the design identity of their latest printer series. Bearing in mind that users typically work in SoHo (small office/home office) environments, our key idea was to design an elegant and graceful solution that would blend perfectly with SoHo interiors.

The interface was designed with simplicity in mind, and to create a pleasurable printing experience, one of the key requirements was to ensure minimal noise is generated during printing. The final result is a printer that delivers excellent A3-sized print quality, silently.

This printer was awarded the Good Design Award 2009 for its graceful form and distinguished functionality.