COOLER MASTER — DESIGN IDENTITY PROGRAM
Cooler Master partnered with us to actualize their branding and form a united design language for their diverse products to offer a greater clarity of value to their customers.
WHAT WE DID:
- Field Research, Innovation Workshops, Design Strategy, Industrial Design
WHAT WE DELIVERED:
- Developed branding strategies to strengthen their presence on the market and form memorable impressions on their customers.
- Market and Trend research to ensure the competitiveness of the product line.
- Interviewed clients, trend leaders, and industry experts to ensure accurate insights on their target market.
- Conducted collaborative workshops for stakeholders to create their ideal product identity.
- Created guiding principles for stakeholders to unify the design of their future product lines.