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--> Cooler Master — Design Identity Program : Orcadesign : creating people-centric innovation

COOLER MASTER — DESIGN IDENTITY PROGRAM

Cooler Master partnered with us to actualize their branding and form a united design language for their diverse products to offer a greater clarity of value to their customers.

 

WHAT WE DID:

  • Field Research, Innovation Workshops, Design Strategy, Industrial Design

WHAT WE DELIVERED:

  • Developed branding strategies to strengthen their presence on the market and form memorable impressions on their customers.
  • Market and Trend research to ensure the competitiveness of the product line.
  • Interviewed clients, trend leaders, and industry experts to ensure accurate insights on their target market.
  • Conducted collaborative workshops for stakeholders to create their ideal product identity.
  • Created guiding principles for stakeholders to unify the design of their future product lines.

AWARDS: