COOLERMASTER

Actualising branding with coherent design vision and identity

BACKGROUND

Cooler Master partnered with us to actualize their branding and form a united design language for their diverse products to offer a greater clarity of value to their customers.

WHAT WE DID

Field Research
Innovation Workshops
Design Strategy
Industrial Design

AWARDS

IF Design Award 2018

WHAT WE DELIVERED

Developed branding strategies to strengthen their presence on the market and form memorable impressions on their customers.
Market and Trend research to ensure the competitiveness of the product line.
Interviewed clients, trend leaders, and industry experts to ensure accurate insights on their target market.
Conducted collaborative workshops for stakeholders to create their ideal product identity.
Created guiding principles for stakeholders to unify the design of their future product lines.