Actualising branding with coherent design vision and identity
Cooler Master partnered with us to actualize their branding and form a united design language for their diverse products to offer a greater clarity of value to their customers.
WHAT WE DID
- Field Research
- Innovation Workshops
- Design Strategy
- Industrial Design
- IF Design Award 2018
WHAT WE DELIVERED
- Developed branding strategies to strengthen their presence on the market and form memorable impressions on their customers.
- Market and Trend research to ensure the competitiveness of the product line.
- Interviewed clients, trend leaders, and industry experts to ensure accurate insights on their target market.
- Conducted collaborative workshops for stakeholders to create their ideal product identity.
- Created guiding principles for stakeholders to unify the design of their future product lines.