COOLERMASTER

Actualising branding with coherent product design vision and identity

BACKGROUND

Cooler Master partnered with us to actualize their branding and form a united design language for their diverse products to offer a greater clarity of value to their customers.

WHAT WE DID
  • Field Research
  • Innovation Workshops
  • Design Strategy
  • Industrial Design
AWARDS
  • IF Design Award 2018 - Discipline Product

WHAT WE DELIVERED
  • Developed branding strategies to strengthen their presence on the market and form memorable impressions on their customers.
  • Market and Trend research to ensure the competitiveness of the product line.
  • Interviewed clients, trend leaders, and industry experts to ensure accurate insights on their target market.
  • Conducted collaborative workshops for stakeholders to create their ideal product identity.
  • Created guiding principles for stakeholders to unify the design of their future product lines.