Project:


Pigeon Happy Weaning Set

Fun for babies, easy for moms

Interactive baby cutlery makes mealtimes a breeze

Pigeon, a trusted Japanese brand in baby products approached us to design a series of baby tableware. We set out to make mealtimes a highly enjoyable experience for both mother and baby, and through our holistic design process address ease of use, ergonomics and safety in a delightful manner.

Each spoonful is filled with candy-colored goodness and designed with bright cheery colors to entice babies to take another bite. To encourage interaction, words and icons are printed on each cutlery piece for fun mealtime learning. We also designed unique fork and spoon tips that do not touch the table's surface, no matter how they are placed, 360° around. This reduces mom's worry of contamination from dirty table surfaces. Hygienic and fuss-free, this well-designed baby cutlery set has been flying off the shelves in Asia and beyond.